New technologies and new engines for all industries and all factors of production——The Guangrao International Tire Exhibition builds a grand stage for openness and win-win cooperation

From May 15th to 17th, 2025, the 15th China (Guangrao) International Rubber Tire and Auto Accessory Exhibition was successfully held in Guangrao County, Dongying City. As the largest and most influential professional exhibition of rubber tires and auto parts in China at present, this exhibition, with the theme of "Intelligent Leadership in Global Ecology, Driving the Future of the Industry", has been forging ahead on the path of market-oriented transformation, demonstrating vigorous vitality and strong industry leadership. It achieved a significant increase in exhibition area, the number of exhibitors, and the quality and efficiency of concurrent activities, further promoting technological innovation, industrial upgrading and market expansion in the industry, and injecting strong impetus into actively responding to changes in the international trade environment and facilitating the integrated development of domestic and foreign trade.

For the first time, the top ten global players have gathered together, marking a new leap in the scale of the exhibition. Guided by market-oriented thinking and closely following the development trends of the industry, the event showcases new products, technologies and solutions across the entire value chain of the tire and auto parts industry. With 800 exhibitors, an increase of 20 from the previous session, and an exhibition area of 55,000 square meters, an increase of 3,000 square meters, the event features over 50 companies from the Global Tire 75 and Fortune 500, including all of the top 10 global tire companies such as Bridgestone, Goodyear, Yokohama and SAIL for the first time. The number of exhibitors and exhibition area both set new historical records.

Second, the service chain has been comprehensively extended, creating a new platform for international cooperation. Focusing on professional fields of the industry, we precisely invited over 70 professional buyers from various countries and regions around the world, mainly targeting international markets such as the European Union, Southeast Asia, and the Middle East and Africa. The number of professional buyers reached 30,000, and the total number of attendees exceeded 150,000. The "10,000 Enterprises Going Global, Ruzhou Trade Worldwide" international precise procurement matchmaking event attracted nearly 100 overseas buyers from over 20 countries and regions including Germany, India, Egypt, Mexico, Nepal, etc., as well as 114 participating enterprises. The event featured face-to-face connection and negotiation as well as on-site enterprise research, resulting in multiple cooperation intentions. The event was recognized by the provincial commerce department and was granted special exhibition subsidy. The 2025 Data Element Empowering New Industrialization Deepening Tour (Special Session for Rubber Tire Industry) event and the Rubber Tire Industry Digital Transformation Summit brought together over 40 industry experts and 150 key rubber tire enterprises. Centering on the theme of "Data Element Empowering New Industrialization", they jointly discussed the path for digital transformation of the rubber tire industry.

Third, new technologies make their debut, driving the strong impetus for industrial innovation. One-third of the participating enterprises at this exhibition brought more than three new technologies and products for their debut. Huasheng Rubber showcased the memory rubber tires at this exhibition, which have undergone a complete upgrade in five aspects: shape, pattern, formula, materials, and process. All the performance levels have reached the international leading standard. Yongsheng Rubber developed EV tires specifically for high-end new energy vehicles, using recyclable bio-based raw materials and featuring energy-saving, noise reduction, and environmental protection features. Jin Yu Tire launched the JD01 product, which can reach the A-level standard for rolling resistance and improve 10% in wear resistance, thus extending the product's lifespan. Midea Tire launched new products such as self-repairing tires and silent cotton tires, which have attracted widespread attention from both the industry and the public. Yokohama Tire launched new tires for electric vehicles, using low rolling resistance formulas and advanced "E+" technology, meeting the diversified travel needs of car owners. Yuanxing Rubber launched its new brand "KRAIN" at this exhibition and is focusing on the global market. The CNAUTO platform held the "Easy Car Delivery" launch event for the digital tire pre-storage and hour delivery platform, showcasing all the debut achievements and continuously strengthening the industry advantages. At the same time, this exhibition focused on building a digital service platform system, launching the exhibitor self-service system, matching the audience registration system and supply-demand matching system, etc., to build a "smart brain" for the exhibition, and through technological innovation, achieving the intelligent transformation of exhibition services.

Forth, moving towards green for continuous development and achieving the carbon neutrality goal in a consecutive manner. This exhibition continues its green trend and has achieved carbon neutrality for two consecutive years. Two new exhibition sections, "New Energy" and "Recycling", have been added. The "New Energy" section caters to the actual demands of the rapidly developing new energy vehicle market, with more than 300 types of new energy vehicle tires being exhibited, fully showcasing the industry's innovative achievements and development potential in the field of new energy. The "Recycling" section mainly showcases environmental protection technologies and products such as tire refurbishment and recycled rubber production, constantly exploring on the path of industry transformation and green development. The first China Carbon Black and Tire Industry Integration Innovation Conference held concurrently focused on discussions on recycling, process innovation, and the research and development of high-performance carbon black, jointly seeking new opportunities for industry development.

Last,Industrialization and innovation mutually enhance each other, injecting new vitality into industrial development . Guangrao County, as a major national production and export base for rubber tires, has cultivated the largest rubber tire industrial cluster in the country. In 2024, the rubber tire industry in the county achieved an industrial output value of 46.67 billion yuan, with a year-on-year growth of 13.1%, and exported 25.95 billion yuan. Eight enterprises were listed among the top 75 global tire manufacturers. In 2025, Guangrao County plans to implement 14 rubber tire industry key projects with a total investment of 9.31 billion yuan. Once all the projects are completed, the total production capacity of radial tires will exceed 240 million units, accounting for approximately half of the province and one-fourth of the country. The exhibition focuses on integrating production and exhibition, promoting exchanges and empowerment among domestic and international, upstream and downstream enterprises in the industrial chain, forming a new development pattern of integrated production and exhibition, and promoting the development of the industrial cluster. At the same time, it is committed to building a comprehensive platform integrating exhibition, research and education cooperation, investment promotion and other functions, directly driving the growth of the third industry revenue by more than 200%, and driving the revenue of catering, accommodation, cultural tourism and other service industries to exceed 6 million yuan. The comprehensive platform is demonstrating vigorous vitality.